Validus Wealth

WGC Wealth — the recently set up wealth management arm of Wadhawan Global Capital Group (WGC Group) — is in the midst of a concerted drive to break into the ranks of India’s top-tier private wealth managers by the end of the year, Atul Singh, CEO of WGC Wealth, told Asian Private Banker. “Our aspiration is to get into the top five wealth managers in India in five years,” Singh said. “Our target for December 2019 is to hit Rs 4,000 crores of assets under management with current people on board, not counting additional hiring.”

WGC Wealth Aims To Join India’s Top Five Wealth Managers In Five Years

Asian Private Banker, January 18, 2019, Atul Singh

WGC Wealth — the recently set up wealth management arm of Wadhawan Global Capital Group (WGC Group) — is in the midst of a concerted drive to break into the ranks of India’s top-tier private wealth managers by the end of the year, Atul Singh, CEO of WGC Wealth, told Asian Private Banker.

“Our aspiration is to get into the top five wealth managers in India in five years,” Singh said. “Our target for December 2019 is to hit Rs 4,000 crores of assets under management with current people on board, not counting additional hiring.”

The wealth manager appears to have already taken substantial strides towards realising these goals, hitting its first benchmark of Rs 1,500 crores in AUM within three months of launching.

Onshore play

“With the financialisation of savings in India, the need for quality advice rises, so demand is likely to remain robust over the next decade,” Singh said, adding that with only a few foreign private banks retaining a substantial presence in the country, the market is “fairly open for new entrants”.

“There are a couple of local wealth managers that have come up and done well in the last four or five years, but a vast country like India is not going to be adequately served by only one or two firms,” he said.

Delving into the competitive dynamics between foreign private banks and local wealth managers, Singh acknowledged that multinational or foreign private banks are generally known for their integrity and ethos in doing business.

“We combine that with the nimbleness, agility, and innovation that local firms offer and take the best of both,” he added.

However, many foreign players have not persevered over the long term — the likes of HSBC, UBS, Morgan Stanley, and EFG have left the onshore market in the past decade. According to Singh, foreign private banks and wealth managers have receded from the market due to a host of challenges, including changes in management and consequently in strategy, complexities in complying with local regulations, a preoccupation with challenges in their home markets, as well as the sheer amount of time and costs needed to tailor the research and platform capabilities to the local market.

Elaborating on WGC Wealth’s long-term value proposition, Singh emphasised the importance of addressing the client’s needs across their “financial life”, rather than adopting a blinkered focus solely on investments.

“In India, over 90% of the clients in the (ultra) high net worth space are business owners,” Singh said. “Helping them think about business succession is of utmost importance, given that most of these businesses will be transferred to the next generation over the ensuing decade and significant value could get destroyed if this were not planned well.”

Throughout the land

To target the country’s young and upwardly mobile population in a pre-emptive fashion, the wealth manager has adopted a broad-coverage approach, servicing clients from the lower tiers of the wealth spectrum — the mass affluent with US$1 million or even half a million in assets — to high net worth individuals with as much as US$20-30 million or more.

“India is not yet ready to really go for hypersegmentation,” Singh said. “This democratisation of advice broadens the addressable market, such that high-quality advice is no longer the sole privilege of the ultra high net worth.”

Having expanded its geographical focus to include tier-two cities where wealth is being created en masse, the wealth manager has now built a presence in nine locations within the first five months of launch, with teams on the ground in Pune, Ahmedabad, Goa, Coimbatore, and Chandigarh, in addition to Delhi, Mumbai, Bangalore, and Chennai. Outside of the country’s borders, the wealth manager is setting up outposts in Dubai and Singapore to capture global Indian clients looking to invest back in India.

Mustering talent

To spearhead its expansion, the firm has assembled a team of some 160 staff, 100 of whom are experienced relationship managers. Singh remains open to recruiting the right talent opportunistically but does not currently have a target headcount.

“Foreign firms still have a chance to come back to the market and make a splash because they still have the talent,” he said. “But there comes a point of inflexion when the brand of the foreign firm loses its allure and talent moves out.”

By no means quiet in its talent acquisition, the wealth manager has hired from foreign private banks and local rivals alike, including Julius Baer, Kotak Mahindra Bank, IDFC Bank, and ICICI Securities Private Wealth Management.

“None of them, barring one or two, were hired via headhunters,” said Singh, who hails from Julius Baer, where he was CEO of the pure play’s India onshore business. “Everybody has come together based on professional and personal connections.”

“The order of the industry is going to change,” Singh said of the highly remunerative wealth management industry in India. “The whole industry structure itself is in flux — you don’t really have the winners and losers yet. It will only be decided in the next three-to-five years.”

WGC Wealth’s parent company, WGC Group, currently manages almost US$23 billion in assets through its lending, investment, and insurance platforms.

India’s private banking space is enjoying rapid growth, with the Top 20 Private Banks and Wealth Managers by AUM managing a total of US$169.3 billion as at end-2017, 63.3% higher than 2016’s year-end figure.

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